Cookie Policy

Last Updated: January 1, 2025

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make their websites function properly, to improve efficiency and user experience, and to provide reporting and analytics information. Cookies are stored on your device's hard drive or in your browser's memory and can be read by the website that created them on subsequent visits.

Cookies serve a variety of functions. Some are strictly necessary for the website to operate, such as remembering items in a shopping cart or maintaining your login session. Others help website operators understand how visitors interact with their site, which pages are most popular, and where visitors encounter errors. Still others are used to deliver relevant advertising or to remember your preferences so the website can provide a more personalized experience. Cookies do not typically contain personal information that directly identifies you, but the information stored in cookies may be linked to personal information we collect from other sources.

In addition to cookies, our website may also use similar tracking technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and scripts. Web beacons are tiny transparent images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened. Local storage works similarly to cookies but can store larger amounts of data. For simplicity, we refer to all of these technologies collectively as "cookies" in this policy.

2. How We Use Cookies

React Tech Solutions uses cookies on our website at reacttechsolution.com for several important purposes. We use cookies to ensure our website functions correctly and securely, to remember your preferences and settings across visits, to understand how visitors use our website so we can improve its content and layout, to measure the effectiveness of our marketing campaigns, to deliver relevant advertisements to visitors who have expressed interest in our services, and to provide social media features that allow you to share our content on platforms such as LinkedIn and Twitter.

Some cookies are placed by us directly (first-party cookies), while others are placed by third-party services that we use on our website (third-party cookies). Third-party cookies are set by a domain other than reacttechsolution.com and are used by our analytics, advertising, and social media partners to track your browsing activity across multiple websites and to build a profile of your interests for delivering targeted content and advertisements.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled in our cookie management system. They are set in response to actions you take that constitute a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, certain parts of the website cannot function properly. These cookies do not store any personally identifiable information and are typically deleted when you close your browser.

Cookie Name	Provider	Purpose	Duration	Type
rts-cookie-consent	reacttechsolution.com	Stores the user's cookie consent preferences to avoid repeated consent prompts	1 year	First-party
PHPSESSID	reacttechsolution.com	Preserves the user's session state across page requests for form submissions	Session	First-party
rts-csrf-token	reacttechsolution.com	Security token to prevent cross-site request forgery attacks on form submissions	Session	First-party
__cf_bm	Cloudflare	Bot management cookie that distinguishes between humans and bots for security and load balancing	30 minutes	Third-party

3.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, how visitors move around the site, and where visitors encounter problems. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to monitor our website's performance or make data-driven improvements.

Cookie Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Registers a unique ID to generate statistical data on how the visitor uses the website, including pages visited, session duration, and referral source	2 years	Third-party
_ga_[container-id]	Google Analytics	Used by Google Analytics 4 to persist session state and distinguish users across browsing sessions	2 years	Third-party
_gid	Google Analytics	Registers a unique ID to generate statistical data on how the visitor uses the website within a 24-hour period	24 hours	Third-party
_gat_gtag	Google Analytics	Used to throttle request rate to Google Analytics servers, limiting data collection on high-traffic pages	1 minute	Third-party

3.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization based on your interactions with our site. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly, and your experience on our website may be less personalized.

Cookie Name	Provider	Purpose	Duration	Type
rts-theme	reacttechsolution.com	Remembers the user's display preference (light or dark mode) for consistent experience across visits	1 year	First-party
rts-region	reacttechsolution.com	Stores the user's region selection to display locally relevant content and contact information	6 months	First-party
rts-tool-prefs	reacttechsolution.com	Preserves user inputs and preferences in our online tools (Cost Estimator, ROI Calculator) between sessions	30 days	First-party

3.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are typically placed by advertising networks with the website operator's permission. They remember that you have visited a website and share this information with other organizations such as advertisers. Disabling these cookies will not prevent you from seeing advertisements, but the advertisements you see may be less relevant to your interests.

Cookie Name	Provider	Purpose	Duration	Type
_gcl_au	Google Ads	Used by Google AdSense to track advertising efficiency and attribute conversions to the correct ad campaign	90 days	Third-party
NID	Google	Registers a unique ID that identifies the user's device for targeted advertising and to remember preferences	6 months	Third-party
IDE	Google DoubleClick	Used by Google DoubleClick to register and report user actions after viewing or clicking an advertisement to measure effectiveness and present targeted ads	1 year	Third-party
_fbp	Facebook (Meta)	Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers	90 days	Third-party
li_sugr	LinkedIn	Used by LinkedIn for tracking conversions, retargeting, and analytics for LinkedIn advertising campaigns	90 days	Third-party

4. Third-Party Cookies

Our website uses services provided by third parties that set their own cookies on your device. We do not have direct control over these cookies, and their use is governed by the privacy policies of the respective third parties. The primary third-party services that may place cookies on your device through our website include the following:

Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how visitors use our site, including the number of visitors, the pages they visit, and the source that referred them to our site. This data is processed in aggregate form and does not identify individual users. You can learn more about how Google uses data at Google's Partner Sites Policy.

Google AdSense: We use Google AdSense to display relevant advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and other sites on the Internet.

Social Media Platforms: Our website includes social sharing buttons and embedded content from platforms such as LinkedIn, Twitter, and Facebook. These platforms may set cookies on your device when you interact with their features on our website, even if you do not click on the social sharing buttons. These cookies allow the social media platforms to track your browsing activity across websites that include their features, and to build a profile of your interests.

5. How to Control Cookies

5.1 Our Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies or decline optional cookies. If you click "Accept All," all categories of cookies described in this policy will be activated. If you click "Decline Optional," only strictly necessary cookies will be used, and performance, functionality, and marketing cookies will be disabled. You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website, which will trigger the consent banner to appear again.

5.2 Browser Settings

Most web browsers allow you to manage your cookie preferences through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or delete cookies that have already been set. The following instructions explain how to manage cookies in the most commonly used browsers:

Google Chrome: Go to Settings, then Privacy and Security, then Cookies and Other Site Data. From here you can block third-party cookies, block all cookies, or clear cookies when you close the browser. You can also add specific sites to an allow or block list.

Mozilla Firefox: Go to Settings, then Privacy and Security. Under the Enhanced Tracking Protection section, you can choose Standard, Strict, or Custom protection levels. The Custom option allows you to specifically block cookies from trackers, all third-party cookies, or all cookies entirely.

Apple Safari: Go to Preferences, then Privacy. You can select "Prevent cross-site tracking" to block third-party cookies, or "Block all cookies" to prevent any cookies from being stored. Safari also includes Intelligent Tracking Prevention that automatically limits tracking by advertisers and other third parties.

Microsoft Edge: Go to Settings, then Cookies and Site Permissions, then Manage and Delete Cookies and Site Data. You can choose to block third-party cookies, block all cookies, or clear cookies each time you close the browser. You can also add exceptions for specific websites.

5.3 Google's Opt-Out Tools

Google provides several tools for managing how your data is used for advertising and analytics. You can install the Google Analytics Opt-Out Browser Add-on to prevent Google Analytics from collecting data about your visits to any website. You can also manage your Google advertising preferences by visiting Google Ad Settings, where you can opt out of personalized advertising and control the information Google uses to show you ads.

5.4 Impact of Disabling Cookies

Please be aware that disabling or deleting cookies may affect the functionality of our website and your browsing experience. If you block strictly necessary cookies, certain features of our website may not work properly, including form submissions, session management, and security protections. If you block performance and analytics cookies, we will be unable to track site usage and may not be able to identify and fix issues that affect your experience. If you block functionality cookies, the website may not remember your preferences, and features such as our online tools may not retain your inputs between sessions. If you block marketing cookies, you will still see advertisements, but they will not be tailored to your interests, and we will be unable to measure the effectiveness of our advertising campaigns.

6. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to the websites you visit, indicating your preference not to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently alter its practices when it receives a DNT signal from a visitor's browser. However, you can use the cookie management options described above to control how cookies are used during your visits to our website. We will continue to monitor developments in DNT technology and standards and will update our practices accordingly if a uniform standard is adopted.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, changes in applicable law, or improvements to our website. When we make changes, we will update the "Last Updated" date at the top of this page. If we make material changes to how we use cookies, we will provide prominent notice on our website before the changes take effect. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

React Tech Solutions LLC
Attn: Privacy Officer
2400 Technology Drive, Suite 350
Austin, TX 78701
Email: privacy@reacttechsolution.com
Phone: (512) 843-7920

For more information about how we collect, use, and protect your personal information, please review our Privacy Policy.